Trig and Tula Solberg honored with national community service award

Trygve “Trig” and Tula Solberg of T.A. Solberg Company, Inc., which operates five Trig’s grocery stores in the Northwoods, were honored with the Peter J. Larkin Award for Community Service from the National Grocer’s Association (NGA) last week in Las Vegas, Nev.

The award is presented annually to one company and its associates that have made a significant, positive, and measurable impact on the local community through volunteerism and charitable giving of time and resources.

T.A. Solberg Company began in 1971 and has a history of giving back under the Solbergs’ leadership. According to the company, this year alone, Trig’s local contributions include substantial donations to food banks, backpack programs, and conservation groups, funding scholarships to local schools and colleges, and expanding remote healthcare access in small towns and senior living facilities.

Contributions also included supporting healthcare organizations and fundraising initiatives, purchasing AED devices for local youth camps, providing safety equipment for local police and fire departments, supporting veterans, and conservation efforts and education.

“We are proud to be able to give back to the communities that helped us grow and that we will be able to continue to do so in the future,” Trig Solberg said. “Helping others in the Northwoods always be successful; that is important to me.”

The company also said that beyond financial contributions, it fosters a culture that empowers its associates to engage with communities.

Volunteering at food pantries, supporting local causes through store initiatives, and responding to urgent needs are all regular activities undertaken by Trig’s team.

Employees host holiday meals, work with veterans’ groups, and rally behind critical community efforts, showing their commitment to being service leaders.

“Being part of and leading this organization is an honor,” said Bob Jaskolski, president and CEO of T.A. Solberg Company, Inc. “Trig and Tula have built a legacy that all of our communities will benefit from in the future as our teams involve themselves, fundraise, and interact with various organizations to stand by our core value of giving back to our communities.”

Trig’s five locations include Eagle River, Rhinelander, Minocqua, Tomahawk, and Manitowish Waters. It aims to provide the best service, the highest quality, freshest foods at fair and competitive prices, and an enjoyable one-stop shopping experience.

In addition, T.A. Solberg Company operates three retail Caribou Coffee stores, four Shell gas stations, the Minocqua Recycling Center, Trig’s Trucking, three Postal Express stores, Signature Salon, two Ace Hardware stores, three Tone Zone Fitness Centers, Trig’s Smokehouse, Tula’s Central Kitchen, Tasmania Outback Resort, and International Air Charters.