Lowell Brower, of the UW-Madison Folklore Program, discusses storytelling and Tall Tale Tourism during the 2026 Hodag Heritage Festival Saturday, May 16 at Pioneer Park.
DAVE MELANCON
Young children always enjoy a Hodag sighting.
DAVE MELANCON
Pioneer Park, home of the Pioneer Park Historical Complex, hosts the annual Hodag Heritage Festival.
All things Hodag were celebrated at Pioneer Park May 16 as the community celebrated its iconic cryptid mascot. The annual event included a Hodag calling contest as well as a presentation by Dr. Lowell Brower, of the UW-Madison Folklore Program. Brower discussed storytelling and Tall Tale Tourism. Jerry Shidell also reprised his role as Hodag inventor Eugene Shepard.
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