Shopping in the streets
By Eileen Persike,
Downtown Rhinelander’s Redikulus Dae is the one day of the year that retailers can take their wares out onto the street, and shoppers can find bargains they may have waited all year to find. Volunteer organizer and Downtown business owner Jim Hext said he is pleased with the participation by vendors and businesses, with 39 vendors this year, up 15 from 2014.
“This year one of the things I wanted to do was walk up and down the street and talk to people and I did that,” Hext said. “Our budget was a little smaller this year, and I wanted to make it more of a pure sale day. I encouraged people to do unique and interactive things with the people who come to Redikulus Dae.”
Imaginuity offered face painting, Sew Smart featured a craft table, and CT’s deli asked shoppers to ‘create a sandwich,’ among other contests and events. Many of the newer-to-downtown businesses were on the street, which Hext said was great to see.
“This is kind of the big bang before we have to quit for a year, at least,” he said. “Next year will be the construction project on Brown Street, so we don’t know where or if we will be able to do this next year.”
Redikulus Dae has been a downtown event for more than 50 years.