Rhinelander business launches new brand, celebrates 15 year anniversary
Northland Accounting, an accounting and financial services firm headquartered in Rhinelander with branches in Woodruff and Tomahawk, has announced a new brand identity and logo in celebration of its 15th year in business. The firm officially changed its name to Northland CPAs, S.C. to reflect its dedication to a rigorous standard of excellence and high level of professional training and expertise.
The new logo, which resembles the mark of a compass, will be used in conjunction with Northland CPAs new tagline: True North. True Balance. “I’m blessed with a great team,” says Northland CPAs president, Mike Hauser, “and I wanted our new brand to reflect the integrity, professionalism, and Northwoods values that they bring to their work. We believe in balanced finances, but we also believe in having balanced lives. Part of what we do as CPAs is to help our clients find that balance—we’re here to save you time, money, and anxiety so you can spend your energy on things that matter to you. We wanted our brand to be consistent with that message.”
The new brand identity will launch along with a new Tomahawk branch that opens in November. The new office is situated on North 4th Street and will offer an alternate location for individuals and businesses to meet with the Northland CPAs team for tax consulting and financial services. “Our base of clients in the Tomahawk area has been growing,” Hauser says. “So we’re excited to open up the new office. There’s nothing that beats face-to-face service—we pride ourselves on that—and we’re pleased to offer a location that will add convenience for our clients.”
Hauser suggests that individuals and businesses take time in the fall to plan ahead for tax season and the new fiscal year. “In the Northwoods, fall is a great time for preparation,” he says. “We’re all outside raking leaves, getting ready—assessing what needs to be done before winter hits.” Hauser says there are steps that smart taxpayers can take in the fourth quarter to put themselves and their businesses in the best possible position come tax time. “Planning ahead is how you maximize success,” Hauser says. “Take the time now. You’ll be glad you did.”
Northland CPAs offers a wide variety of professional and confidential accounting, tax consulting, and financial services to small business owners and individuals throughout the Northwoods. Services include business and personal tax return preparation, estate planning and trusts, business planning and growth strategies, and accounting and payroll support.