What is your Northwoods Personality? Do you like hitting up the local bars, secret fishing spots and the hidden treasures only those of us who live here know about? Or maybe you have a need for speed, and want to spend your day traveling the trails, either by snowmobile or ATV. In just a couple of weeks, you’ll be able to find out exactly what your personality type is with the release of a new Smartphone App.

For the last year, five area counties, Oneida, Vilas, Forest, Langlade and Lincoln, have been working together on a branding project to help set our area apart. After completing thousands of surveys with visitors, potentials visitors, residents and business owners in the area, we are ready to launch our new branding campaign, The Northwoods of Wisconsin.

We’ve got a new website up and running, and the area counties are beginning to use the logo on advertising and projects we create. Check out the 2012 Rhinelander Area Guide if you are interested in seeing the logo. And now we’re ready to go mobile with the idea that the Northwoods has a vacation for anyone and everyone.

In March we’ll be launching the new App, which will take visitors through a serious of questions dealing with your top choices when it comes to lodging, restaurants and activities. After you answer the questions, you’ll be given a Northwoods Personality type, and even an Avatar to walk you through the things that make up the perfect vacation, or for those of us that live here, the perfect way to spend a day off!

Once you get your Avatar, you’ll be able to go to TheNorthwoodsofWisconsin.com and check out itineraries to give you ideas on the activities and things you’ll want to do in our area. From there you can also visit any one of the communities in the five counties and get more specific ideas. You’ll be able to share your Avatar on Facebook so that all your friends can see exactly what Northwoods Personality type you are. The App isn’t just for visitors either; it is for residents of the five counties too. There might be a secret treasure or great trail you haven’t explored yet, and we hope this App will show you those ideas.

I-Phones, I-Pads, Blackberries, Droids…the options are unlimited, but the result remains the same-everyone is always plugged in and connected. Our new App brings vacationing in the Northwoods literally to your fingertips, making it is easy to see why you should come spend a few days in our area, shopping in our stores, visiting our attractions and dining in our great restaurants. Those of us involved in this project are so excited to get it off the ground, and I can’t wait to find out what Northwoods Personality fits each and every one of you.

Rhinelander Area Chamber of Commerce Executive Director Lara Reed is available at (715) 365-7464.